Duplicate Lead Finder
Find repeated contacts across email, phone, company domain, and company name, then consolidate missing details into a cleaner lead list.
Duplicate Review
Review each group and the fields that connected its records before downloading the consolidated list.
Matching happens in your browser. A match indicates identical normalized fields, not verified identity. Review results before deleting or contacting records.
How Duplicate Matching Works
The tool applies visible, consistent rules to the fields you select.
Email case and phone punctuation are removed; URLs become domains; company spacing and common legal suffixes are normalized.
Records sharing any selected non-empty match field join the same duplicate group, including transitive matches.
Your keep strategy selects the primary row, then empty cells are filled from other rows without overwriting conflicting values.
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Frequently Asked Questions
Understand the matching rules, consolidation behavior, and review limits.
How does the Duplicate Lead Finder identify matches?
It compares the fields you select. Email addresses are lowercased, phone punctuation is removed, website values are reduced to domains, and company names are normalized before exact matching.
What happens when duplicate records contain different details?
The selected keep strategy chooses the primary record. Empty fields in that record are then filled from other records in the same duplicate group, while conflicting non-empty values remain unchanged.
Does a duplicate result prove two contacts are the same person?
No. A result means that selected normalized fields match. Review shared company addresses, switchboards, generic inboxes, family names, and recycled phone numbers before deleting source records.
What CSV columns can the tool recognize?
It recognizes common labels for email, phone, company, domain, and website fields. Other columns are preserved in the cleaned CSV even when they are not used for matching.
Are uploaded or pasted lead records saved?
No. Parsing, matching, consolidation, copying, and CSV creation happen in your browser. TradeGoAI does not save the lead records entered into this tool.
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