Rule-Based Lead Scorecard
Score B2B leads with transparent qualification criteria and turn the result into a clear follow-up priority.
Enter Lead Evidence
Add a reference name, then select the strongest evidence you can support for each criterion.
Ready to score this lead in your browser.
Lead Priority Result
Use the score to organize follow-up, then review the evidence behind every point.
Research Further
Add or confirm evidence before committing intensive sales time.
| Criterion | Selected evidence | Points |
|---|
How to Prioritize a Lead
Apply the same evidence standard to every lead so the comparison remains useful.
Select only what you can confirm from the inquiry, public company information, or your conversation history.
See exactly where every point came from and identify missing information that could change the priority.
Use the priority as a queueing aid, then apply commercial judgment before outreach or risk decisions.
Scoring Rules and Result Guidance
100-point model
Company fit and buyer intent are worth 20 points each; contact role and identity evidence are worth 15 each; reachability, engagement, and readiness are worth 10 each.
Priorities are follow-up bands
Priority A is 80–100, B is 60–79, C is 40–59, and D is 0–39. These bands organize sales attention; they are not risk ratings.
Evidence remains your responsibility
The tool does not verify company records or communication claims. Recheck important details before quoting, contracting, or accepting payment terms.
Turn Qualified Leads Into Better Trade Opportunities
Explore TradeGoAI services for buyer research, sales assets, trade documents, risk review, and market visibility.
Frequently Asked Questions
How is the lead score calculated?
The score is the sum of seven visible criteria: company fit, buyer intent, contact role, business identity evidence, reachability, engagement, and commercial readiness. Every option shows its point value before you select it.
Does a high score prove that a company is trustworthy?
No. The score only organizes the evidence you enter and helps you prioritize follow-up. It does not verify company identity, creditworthiness, payment ability, or transaction risk.
Can I change the scoring weights?
This version uses one fixed 100-point model so results stay consistent across leads. The complete weighting table is shown on the page, making it easy to decide whether the model fits your sales process.
What should I do when important evidence is missing?
Use the evidence gaps and next-step suggestions in the result. Confirm company details through public sources, identify the buying role, and clarify requirement, quantity, timing, and the next commercial action.
Are my lead details stored?
No. The score, summary, and CSV file are created locally in your browser. TradeGoAI does not upload or store the lead name, company name, or selected evidence.
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