Table of Contents
- 1. What landed cost actually means
- 2. What landed cost includes, and what it usually leaves out
- 3. The landed cost formula
- 4. A worked example, with round numbers
- 5. Why customs value matters, and where CIF enters the picture
- 6. FOB versus landed cost: why a supplier quote is not a delivered price
- 7. Duty and tax: the two lines people get wrong
- 8. Comparing suppliers on landed cost rather than unit price
- 9. Five mistakes that distort the number
- 10. What to do next
Landed cost is the number that decides whether an import actually made money. It is not the unit price on the invoice, and it is not the total on the freight quote. It is what the goods cost by the time they are sitting in your warehouse, ready to sell — which means it includes everything the purchase price quietly leaves out. A supplier quoting one figure per unit and a forwarder quoting another are describing two fragments of the same number, and the gap between them is where margin disappears. Our guide to what a commercial invoice is covers the fields and the checks in detail. The party that arranges that movement, and the charges its quotation leaves out, are covered in our guide to what a freight forwarder does. The charges that accrue when a container is not collected or returned on time are covered in our guide to demurrage and detention. The difference between a price at the seller’s door and a delivered price is set out in our guide to the EXW Incoterms rule. Whether a consignment moves as a full container or shares one with other shippers is covered in our guide to the FCL vs LCL comparison.
This guide explains what landed cost includes, how to calculate it, the formula to use, and why an FOB or ex-works quote is never a delivered cost. It also covers the parts most first-time importers omit, how customs valuation affects the duty line, and how to compare two suppliers fairly when their quotes are built on different terms. Where duty has been paid on goods that are later exported, part of it may be recoverable — our guide to duty drawback sets out how that works.
The stakes are not academic. A margin calculated on the invoice price is a margin that has never been tested, and the first order is usually where the difference surfaces — as a profit that quietly failed to arrive rather than as an error anyone can point to. Building the number properly once, before the order is placed, is the cheaper of the two ways to learn it.
What landed cost actually means

Landed cost is the total cost of getting goods from a supplier’s location to your own, ready for use or resale. The term is sometimes shortened to “landed”, and you may also see it written as landing cost or total landed cost. All three describe the same idea: a fully absorbed delivered cost per unit rather than a purchase price per unit.
The reason the distinction matters is that purchasing decisions are usually made on the invoice price, while profitability is determined by the delivered price. A supplier whose unit price is ten per cent lower can easily be the more expensive option once freight, duty and handling are counted. Until those are allocated per unit, the comparison is not a comparison at all — it is two numbers that happen to be printed in the same currency.
Landed cost is also the basis for pricing decisions further down the chain. If you resell, the margin you advertise has to be calculated against the landed figure. If you distribute through partners, their margin sits on top of it. Getting the number wrong does not just distort one decision; it distorts every price built on top of it.
What landed cost includes, and what it usually leaves out

The core components are consistent across most trades. The goods themselves, at the price and term you agreed. The freight to move them, whether by sea, air or road. Cargo insurance. Import duty and any import taxes. Customs brokerage and clearance fees. Terminal handling and port charges at both ends. Inland transport to your facility. And, where applicable, trade finance costs such as letter of credit fees or the cost of holding currency risk.
The omissions are more instructive than the inclusions, because they are consistent too. Origin-side charges such as export documentation, inspection and local haulage are frequently left out when the buyer assumes they are included in the price. Destination terminal handling, demurrage and detention, and storage are forgotten until a container sits too long. Bank charges, amendment fees and the cost of a documentary collection are almost never modelled. And duty is often estimated from memory rather than looked up against the actual classification.
Two of these deserve particular attention. Demurrage and detention are charged by the day and can dwarf the freight on a delayed consignment, yet they appear in no quotation because they are contingent. Trade finance costs are predictable but sit in a different department from the one building the cost sheet, so they never reach it. Both belong in the model as line items, even where the estimate is rough. Where goods are financed, the Trade Finance Cost Calculator covers the financing side separately.
The landed cost formula

There is no single official formula, but the structure that works in practice is an accumulation followed by an allocation. In words: landed cost equals the goods cost, plus freight and insurance, plus duty and import taxes, plus all handling and clearance charges, plus finance and contingency costs — then divided by the number of sellable units.
The allocation step is where most cost sheets go wrong. Charges are incurred per consignment but decisions are made per unit, so the total has to be spread across units. Doing that on a simple per-unit basis is acceptable when the consignment is homogeneous. It becomes misleading when a container holds mixed products with different value densities, because duty is usually assessed on value while freight is often assessed on weight or volume. On a mixed container, a high-value low-volume item can carry far more duty per unit than its share of the freight suggests.
Two allocation bases therefore need to be kept apart. Freight and handling are typically allocated by weight or by cubic measurement, which is why the Volumetric Weight Calculator and the CBM and Carton Calculator are useful inputs. Duty and tax are allocated by customs value. Mixing the two bases into one average is the single most common reason a landed cost figure looks plausible and turns out to be wrong.
A worked example, with round numbers
An illustrative example makes the structure clear. The figures below are round numbers chosen for arithmetic, not a quotation for any real shipment, and they deliberately exclude duty because the rate depends entirely on classification and destination.
Assume the goods invoice is 10,000 and ocean freight is quoted separately at 1,200. Cargo insurance is taken at 0.5 per cent of the insured value, so 56 on a 11,200 insured value. Origin export handling is 150, destination terminal handling is 280, customs brokerage is 120, and inland delivery to the warehouse is 300. Import duty, once the classification is confirmed, is assessed on the customs value rather than on the invoice alone.
Summing the known lines gives 12,106 before duty. The purchase price was 10,000, so the cost of getting the goods into position is 2,106 — roughly 21 per cent on top of the invoice. Duty then applies on the customs value, and the total is divided by the number of sellable units. If the consignment holds 1,000 units, the landed cost per unit is 12.11 before duty. The invoice price per unit was 10.00.
The point of the exercise is not the arithmetic; it is that the 21 per cent is invisible in every document the buyer received. The supplier’s invoice said 10,000. The forwarder’s quote said 1,200. Neither number, and no combination of the two, produces the figure the business actually needs.
Why customs value matters, and where CIF enters the picture

Duty is not normally charged on the invoice price. It is charged on the customs value, which each jurisdiction defines in its own way — and in many countries the customs value is built on a CIF basis, meaning the cost of the goods plus insurance plus freight to the place of importation. That single detail changes the duty calculation, because freight and insurance become dutiable.
This is the link between the commercial terms you agree and the tax you pay. If your supplier quotes ex works, you will arrange and pay the freight yourself, and that freight still forms part of the customs value in a CIF-based regime — so the duty does not shrink just because you bought on a cheaper term. If you buy on a CIF or CIP basis, the freight the seller arranged is already inside the value before you touch it.
The valuation basis also governs what you may legitimately exclude. Certain charges incurred after importation can be excluded from the value in some regimes, and the rules on assists, royalties and related-party pricing are technical. The Customs Valuation Method Guide sets out the accepted methods, and the Customs Duty and Import Tax Calculator applies them to a consignment. For the terms themselves, the Incoterms® 2020 Selector maps each rule to its obligations, and our guides to FCA Incoterms 2020 and CIF Incoterms 2020 cover where cost and risk separate under the two most commonly used terms.
Classification is the other half of the duty calculation, and it precedes the rate lookup. Our guide to HTS and HS code meanings shows how the digits are structured and where the national lines begin. Duty is levied by commodity code, so the same goods can attract different rates depending on how they are described and classified. Confirm the code structure before relying on any rate: the HS Code Structure and Format Checker validates the format, and the HS Code Search Launcher gets you to the relevant national tariff. Where a dispute is likely, the destination customs portal for the country concerned will be the authoritative source; the Customs Portal Directory indexes them.
FOB versus landed cost: why a supplier quote is not a delivered price
An FOB price tells you what the goods cost on board the vessel at the port of shipment. Everything after that point belongs to someone else, and under FOB it belongs to the buyer. That is precisely the portion the vehicle price comparison misses. Two suppliers can quote identical FOB numbers and deliver at materially different total costs, because the freight market they buy in, the consolidation they use and the route they ship on are all different.
The reverse is also true, and it catches sellers. A seller competing on FOB price against a competitor who quotes CIF is not really competing on price at all — one number includes carriage and insurance to the destination and the other does not. The comparison is only meaningful once both are expressed on the same basis.
The practical remedy is to convert every quotation to a common denominator before deciding. Ask each supplier to quote on one agreed term, or convert the quotes yourself using a common freight and insurance basis. Where several quotes are already in hand on mixed terms, the Freight Quote Comparison Calculator normalises them, and the Landed Cost Calculator builds the full delivered figure from the components.
Duty and tax: the two lines people get wrong
Duty and import tax are often treated as one number. They are two, and they behave differently. Duty is typically a cost that stays in the landed cost. Import value-added tax or its equivalent is frequently recoverable, which means it belongs in the cost sheet for cash-flow purposes but not necessarily in the margin calculation.
Confusing the two produces one of two errors. Treating recoverable tax as a permanent cost overstates landed cost and can make a viable product look unprofitable. Treating duty as recoverable when it is not understates landed cost and produces margins that never materialise. The distinction depends on your registration status and the rules of the importing jurisdiction, so it has to be confirmed rather than assumed.
There is a second trap on the duty line. Countries may apply preferential rates under a trade agreement, which requires the correct origin documentation to be presented. Without it, the goods are assessed at the general rate even when a preferential rate exists. If a consignment is eligible for preference, the saving can be several percentage points of the customs value, which on a modest consignment is larger than the freight. Whoever assembles the documents should know whether preference is being claimed — our guide to shipping documents for export covers the origin and inspection paperwork, and the Export Document Checklist turns it into a per-shipment list. The tests behind that determination are covered in our guide to what determines a country of origin. Where the seller has agreed to deliver further than the port and the question is who clears the goods and pays the duty, our guide to DAP Incoterms sets out where that boundary falls.
Comparing suppliers on landed cost rather than unit price
Once the structure is clear, supplier comparison becomes straightforward and often changes the decision. For each candidate, establish the unit price and the term, then add the freight and insurance that term implies, the duty on the resulting customs value, the handling and clearance charges, and a contingency for the delays that the route makes likely.
Two levers usually dominate the outcome. The first is the term: buying ex works shifts the freight to you, which gives control but also exposure, while buying CIF or CIP gives a single delivered number at the price of visibility. The second is the consolidation decision, because the difference between full-container and groupage pricing can reverse the ranking of two suppliers whose unit prices are close. For groupage consignments the LCL Freight Charge Calculator establishes what the carrier will actually bill, including the chargeable-weight basis that decides whether you pay on weight or on volume.
Margin structures belong in the same comparison rather than a separate one. If you sell through distributors, their margin has to be subtracted from the landed cost, not from the invoice price, or the resulting price list will not survive contact with a real order. The Distributor Margin Calculator and the Export Price and Margin Calculator handle those two layers, and the MOQ Break-Even Calculator answers the related question of how large a first order has to be for the terms to work.
Five mistakes that distort the number
• Using the invoice as the cost base. The invoice is one line of the landed cost, not the total. Building margin on it hides every charge the buyer pays after the goods leave the supplier.
• Estimating duty from memory. Duty depends on classification and destination, and both change. A remembered rate is a guess with a decimal point. Confirm the code, then confirm the rate.
• Allocating freight and duty on the same basis. Freight follows weight or volume; duty follows value. A single blended average is wrong for every item in a mixed container, even when the total is right.
• Leaving contingent charges out entirely. Demurrage, detention, storage and amendment fees are contingent, not imaginary. Excluding them makes the estimate look tighter than the business can actually achieve.
• Comparing quotes on mixed terms. An FOB quote and a CIF quote are not comparable numbers. Convert to one basis first, as covered above, or the comparison measures the terms rather than the suppliers.
What to do next
Take the consignment you are currently pricing and rebuild its cost sheet from the ground up. Start with the invoice, then add freight and insurance, then add duty on the customs value, then every handling and clearance charge you have actually paid. Divide by sellable units and compare the result to the figure your purchasing decision was made on. The gap between the two is your real exposure.
Then fix the process rather than the single shipment. Agree one term for all quotations so that comparisons are meaningful. Confirm the commodity code before you rely on a duty rate. Separate duty from recoverable tax in the model so the margin calculation reflects cash rather than convention. And keep one contingency line for the charges that only appear when something is late.
None of that requires new software, but it does require the components to sit in one place. The Landed Cost Calculator assembles the delivered figure per unit, and where the commercial terms behind it are still open, our guides to FCA and CIF explain what each term obliges you to pay for. Where the agreement involves staged payments or performance obligations, it is worth having the delivery, cost and risk clauses reviewed as a set — see TradeShield Contract Risk Review.